Cambridge International AS and A Level Travel and Tourism Digital Coursebook (2 Years)

R558.00

ISBN: 9781009077156
  • ISBN:9781009077156
  • Format:eBooks
  • Subject(s):Travel and Tourism
  • Qualification:Cambridge AS and A Level
  • Author(s):Susan Stewart, Stephen Rickerby, Fiona Warburton
  • This series supports learners through the Cambridge International AS & A Level Travel & Tourism syllabus (9395).
  • How to use this series
  • How to use this book
  • Introduction
  • Introduction to command words
  • Unit 1 Travel and tourism themes and concepts
  • 1.0 Introduction
  • 1.1 The changing nature of travel and tourism: Reasons people travel
  • Types of tourism
  • The changing structure of the travel and tourism industry
  • Travel and tourism destinations: Types of destination
  • The changing appeal of destinations to different external customer types
  • Changes in travel choices
  • 1.3 Trends in travel and tourism: Changing global tourism flows
  • 1.4 The growth of sustainable tourism: Sustainable tourism meanings
  • Reasons for the growth of sustainable tourism
  • 1.5 Sustainable tourism in practice: the growth of ecotourism
  • Ecotourism products and services
  • Responsible and ethical tourism behaviours and practices
  • Sustainably managing tourism facilities
  • Impacts and attitudes
  • 1.6 Customer service in travel and tourism: Providing customer service in travel and tourism
  • The importance of quality customer service
  • Ways of assessing customer service quality in travel and tourism
  • Unit 2 Planning and managing a travel and tourism event
  • 2.0 Introduction: A virtual world
  • Planning and managing your own event
  • 2.1 Working in a team: Overview of team working
  • 2.2 Choosing your event: Feasibility studies and the areas to consider
  • Investigative methods
  • SWOT analysis
  • Risk assessment
  • Contingency planning
  • Financial and accounting methods
  • Approvals and legal considerations
  • Data protection
  • Explaining your choice of event and producing a mission statement
  • 2.3 Producing a business plan for your travel and tourism event: Business plan
  • Timescales and planning
  • SMART Goals
  • Ways to monitor and evaluate the event
  • 2.4 Preparing for the event: Formal letter and email writing
  • Preparation of financial accounts and collecting payments
  • Safety
  • Data protection and online security
  • Forms of marketing
  • Itinerary design
  • 2.5 Running the event: Time keeping
  • Customer care and feedback
  • Problem solving
  • Evidence of the event
  • 2.6 Evaluation and recommendations: Techniques to evaluate the event
  • Evaluation of the team
  • Personal reflection and self-evaluation
  • Ways of improving planning, preparing and running the event
  • Unit 3 Destination Marketing
  • 3.0 Introduction
  • 3.1 Defining the tourism market: Market research and analysis
  • The aims of market research and market analysis
  • Market research methods
  • Market analysis tools and techniques
  • Market segmentation
  • Visitor profiling
  • Product positioning
  • Review of the marketing mix
  • 3.2 Building a destination brand: Reasons for branding a destination
  • Characteristics of an effective destination brand
  • Creating a brand identity
  • Strategies for launching the brand
  • 3.3 Communicating the destination brand: Interdependent stakeholders in the destination branding process
  • Communication methods used to raise awareness of the destination’s brand identity
  • Considerations for selection of communication methods
  • Different media used to communicate the destination’s brand identity
  • 3.4 Challenges in branding destinations: Branding challenges
  • 3.5 Monitoring the effectiveness of the destination brand: Methods used to monitor the effectiveness of the brand
  • Monitoring resources invested and the results of marketing activities
  • Key performance indicators (KPIs) / measures of success
  • Unit 4 Destination development and management
  • 4.0 Introduction
  • 4.1
  • Organisations involved in destination management, their roles and priorities: Governments, ministries and National Tourism Organisations
  • Local authorities and regional tourism organisations
  • Non-governmental organisations (NGOs)
  • Commercial organisations
  • Destination Management Companies
  • 4.2 Destination management: Destination management activities
  • Objectives of tourism development and management
  • 4.3 Impacts of tourism: Economic impacts
  • Environmental impacts
  • Sociocultural impacts
  • Preparing for Assessment
  • Index
  • Glossary
  • Acknowledgements.

 

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