• ISBN:9781009073578
• Format:eBooks
• Subject(s):Travel and Tourism
• Qualification:Cambridge IGCSE
• Author(s):Stephen Rickerby, John Smith, Ruth Figg

From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world’s largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096), for examination from 2024. The digital coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

• Contents
• How to use this series
• How to use this book
• Introduction
• Introduction to command words
• Unit 1. Key concepts of travel and tourism
• 1.1. Main types of tourism
• 1.2. Main reasons why people travel
• 1.3. Sustainability in travel and tourism
• 1.4. Characteristics of travel and tourism
• 1.5. Types of tourists
• 1.6. Types of destinations
• Exam-style questions
• Self-evaluation checklist
• Unit 2. Global tourism
• 2.1. The scale of travel and tourism demand
• 2.2. The features and appeal of destinations
• 2.3. Destination development and management organisations
• 2.4. Factors affecting tourism development and management
• 2.5. Managing destinations sustainably
• 2.6. Economic, environmental and sociocultural impacts of travel and tourism
• Exam-style questions
• Self-evaluation checklist
• Unit 3. Travel and tourism organisations
• 3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
• 3.2. Ways travel and tourism organisations work together
• 3.3. Different types of transport and their appeal
• 3.4. Sustainable developments in travel and transport
• 3.5. Domestic and international travel and transport infrastructure
• Exam-style questions
• Self-evaluation checklist
• Unit 4. Customer service in travel and tourism
• 4.1. The importance of customer service
• 4.2. Delivery of customer service
• 4.3. The provision of customer service for different types of tourists
• 4.4. Skills required when working in the travel and tourism industry
• Exam-style questions
• Self-evaluation checklist
• Unit 5. Destination marketing
• 5.1. The importance of marketing to travel and tourism organisations
• 5.2. Factors affecting marketing
• 5.3. The marketing mix
• 5.4. Market research and analysis
• 5.5. Market segmentation and targeting
• Exam-style questions
• Self-evaluation checklist
• Preparing for assessment
• Glossary
• Acknowledgements
• Index.